Small Business Secret #5: Choose Your Customers Carefully They Are What Can Make Or Break You

When you start out in small business pretty much every small business owner has the perception that everybody is their customer. In fact taking on this strategy can be the death knell of your business before you really get started. The key secret to small business is to carefully choose who you want to be a customer. Do not get trapped into believing that you have to have everyone as your customer.

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